{"id":60409,"date":"2019-04-13T00:00:00","date_gmt":"2019-04-13T00:00:00","guid":{"rendered":"https:\/\/blog.hellotax.com\/blog\/amazon\/listing\/optimization\/"},"modified":"2022-02-27T22:07:50","modified_gmt":"2022-02-27T21:07:50","slug":"optimization","status":"publish","type":"post","link":"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization","title":{"rendered":"Amazon Product Listing Optimization &#8211; Guide 2022: Step by Step"},"content":{"rendered":"\n<p>An optimized Amazon listing can have a huge effect on sales numbers \u2013 the higher the ranking, the higher the turnover. The product listing optimization targets the product title, the product description, the bullet points, product images and the back-end keywords.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/Amazon-Product-Listing-1024x536.jpg\" alt=\"\" class=\"wp-image-61147\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/Amazon-Product-Listing-1024x536.jpg 1024w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/Amazon-Product-Listing-300x157.jpg 300w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/Amazon-Product-Listing-768x402.jpg 768w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/Amazon-Product-Listing.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to optimize the product title<\/h2>\n\n\n\n<p>The title is already one of the most important aspects of an <strong>Amazon Listing Optimization<\/strong>. That\u2019s why you should include as many primary keywords as possible in it. Regarding the length, the <strong>maximum is 250 characters<\/strong> (sometimes it depends on the category) but simply putting keywords together won\u2019t work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Related articles<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Optimize your listing and Keywords! \ud83d\udc4c Million Dollar Case Study | Jungle Scout I Session 11\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/93eHobPjVUY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Creating a key phrase which is actually a \u2018functioning\u2019 phrase with a message makes way more sense in terms of optimization as the benefit for the customers is always essential. <\/p>\n\n\n\n<p>Apart from finding the right keywords, there are a few aspects which are worth considering as well, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>capitalizing the first letter of every word, <\/li><li>writing numbers in numerals, <\/li><li>including valuable information like key elements or benefits of the product and <\/li><li>adding the target keyword.<\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization\/title\/\">Full guide for optimizing your Amazon product title<\/a><\/p>\n\n\nNo content has been found here, sorry \ud83d\ude42\n\n\n\n<h2 class=\"wp-block-heading\">What product images should look like<\/h2>\n\n\n\n<p><strong>Images are one of the key factors<\/strong> for the buying decision of potential customers. As the visual component is almost always decisive, make sure to have proper images. <\/p>\n\n\n\n<p>What are \u201cproper\u201d images? Well, it is allowed to <strong>embed 9 pictures into one listing<\/strong>. The main picture should be professional, in front of a white background and of course high quality. It\u2019s the first picture a customer will see so it should convince him. <\/p>\n\n\n\n<p>The other photos can and should be used to show the <strong>product from different perspectives<\/strong>, in use, in detail, with the package\u2026 always depending on the product.<\/p>\n\n\n\n<p><a href=\"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization\/images\/\">Full guide for optimizing your Amazon product images<\/a><\/p>\n\n\n<div class=\"cta-shortcode cta-shortcode-embed\"><div class=\"cta-content\"><h3 class=\"font600\">Join our VAT community<\/h3><p>Discuss about VAT on Facebook with our <strong>+1500 members<\/strong> VAT community.<\/p>\n<\/div><div class=\"cta-embed-code\"><style>\r\n\t#_form_10_ ._form-thank-you { position:relative; left:0; right:0; text-align:center; font-size:18px; }\r\n<\/style>\r\n<form method=\"POST\" action=\"https:\/\/fbahero77513.activehosted.com\/proc.php\" id=\"_form_10_\" class=\"_form _form_10 _inline-form  _dark\" novalidate>\r\n  <input type=\"hidden\" name=\"u\" value=\"10\" \/>\r\n  <input type=\"hidden\" name=\"f\" value=\"10\" \/>\r\n  <input type=\"hidden\" name=\"s\" \/>\r\n  <input type=\"hidden\" name=\"c\" value=\"0\" \/>\r\n  <input type=\"hidden\" name=\"m\" value=\"0\" \/>\r\n  <input type=\"hidden\" name=\"act\" value=\"sub\" \/>\r\n  <input type=\"hidden\" name=\"v\" value=\"2\" \/>\r\n  <div class=\"_form-content\">\r\n    <div class=\"_form_element _x02957572 _full_width \" >\r\n      <label class=\"_form-label\">\r\n      <\/label>\r\n      <div class=\"_field-wrapper\">\r\n        <input type=\"text\" name=\"email\" placeholder=\"Enter your email\" required\/>\r\n      <\/div>\r\n    <\/div>\r\n    <div style=\"padding-top:10px;\" class=\"_button-wrapper _full_width\">\r\n      <button id=\"_form_10_submit\" class=\"_submit button button-secondary\" type=\"submit\">\r\n        Get your invitation\r\n      <\/button>\r\n    <\/div>\r\n    <div class=\"_clear-element\">\r\n    <\/div>\r\n  <\/div>\r\n  <div class=\"_form-thank-you\" style=\"display:none;\">\r\n  <\/div>\r\n<\/form><script type=\"text\/javascript\">\r\nwindow.cfields = [];\r\nwindow._show_thank_you = function(id, message, trackcmp_url) {\r\n  var form = document.getElementById('_form_' + id + '_'), thank_you = form.querySelector('._form-thank-you');\r\n  form.querySelector('._form-content').style.display = 'none';\r\n  thank_you.innerHTML = message;\r\n  thank_you.style.display = 'block';\r\n  if (typeof(trackcmp_url) != 'undefined' && trackcmp_url) {\r\n    \/\/ Site tracking URL to use after inline form submission.\r\n    _load_script(trackcmp_url);\r\n  }\r\n  if (typeof window._form_callback !== 'undefined') window._form_callback(id);\r\n};\r\nwindow._show_error = function(id, message, html) {\r\n  var form = document.getElementById('_form_' + id + '_'), err = document.createElement('div'), button = form.querySelector('button'), old_error = form.querySelector('._form_error');\r\n  if (old_error) old_error.parentNode.removeChild(old_error);\r\n  err.innerHTML = message;\r\n  err.className = '_error-inner _form_error _no_arrow';\r\n  var wrapper = document.createElement('div');\r\n  wrapper.className = '_form-inner';\r\n  wrapper.appendChild(err);\r\n  button.parentNode.insertBefore(wrapper, button);\r\n  document.querySelector('[id^=\"_form\"][id$=\"_submit\"]').disabled = false;\r\n  if (html) {\r\n    var div = document.createElement('div');\r\n    div.className = '_error-html';\r\n    div.innerHTML = html;\r\n    err.appendChild(div);\r\n  }\r\n};\r\nwindow._load_script = function(url, callback) {\r\n    var head = document.querySelector('head'), script = document.createElement('script'), r = false;\r\n    script.type = 'text\/javascript';\r\n    script.charset = 'utf-8';\r\n    script.src = url;\r\n    if (callback) {\r\n      script.onload = script.onreadystatechange = function() {\r\n      if (!r && (!this.readyState || this.readyState == 'complete')) {\r\n        r = true;\r\n        callback();\r\n        }\r\n      };\r\n    }\r\n    head.appendChild(script);\r\n};\r\n(function() {\r\n  if (window.location.search.search(\"excludeform\") !== -1) return false;\r\n  var getCookie = function(name) {\r\n    var match = document.cookie.match(new RegExp('(^|; )' + name + '=([^;]+)'));\r\n    return match ? 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true : no_error = false;\r\n      }\r\n    }\r\n    if (!no_error && e) {\r\n      e.preventDefault();\r\n    }\r\n    resize_tooltips();\r\n    return no_error;\r\n  };\r\n  addEvent(window, 'resize', resize_tooltips);\r\n  addEvent(window, 'scroll', resize_tooltips);\r\n  window._old_serialize = null;\r\n  if (typeof serialize !== 'undefined') window._old_serialize = window.serialize;\r\n  _load_script(\"\/\/d3rxaij56vjege.cloudfront.net\/form-serialize\/0.3\/serialize.min.js\", function() {\r\n    window._form_serialize = window.serialize;\r\n    if (window._old_serialize) window.serialize = window._old_serialize;\r\n  });\r\n  var form_submit = function(e) {\r\n    e.preventDefault();\r\n    if (validate_form()) {\r\n      \/\/ use this trick to get the submit button & disable it using plain javascript\r\n      document.querySelector('#_form_10_submit').disabled = true;\r\n            var serialized = _form_serialize(document.getElementById('_form_10_'));\r\n      var err = form_to_submit.querySelector('._form_error');\r\n      err ? err.parentNode.removeChild(err) : false;\r\n      _load_script('https:\/\/fbahero77513.activehosted.com\/proc.php?' + serialized + '&jsonp=true');\r\n    }\r\n    return false;\r\n  };\r\n  addEvent(form_to_submit, 'submit', form_submit);\r\n})();\r\n<\/script><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon Listing Optimization: Bullet Points<\/h2>\n\n\n\n<p>For the optimization of bullet points, it makes sense to <strong>keep these 4 steps in mind<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Less is more: keep the bullet points rather short and don\u2019t forget to create \u201cfunctioning\u201d sentences (no matter in which language)<\/li><li>Include the most relevant information of the product<\/li><li>Name the major benefits, advantages, features of the product. Why is it better than comparable ones? <\/li><li>List everything that comes in the parcel, like manuals or a charger. Use at least 5 Bullet Points in each listing!<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization\/bullet-points\/\">Full guide for optimizing your Amazon bullet points<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What product description should look like<\/h2>\n\n\n\n<p>Now the <strong>last part of the Amazon Listing Optimization<\/strong>: the product description. For the product description there are also some essential tips for a better listing. The description should give more detailed information about the product within the character <strong>limitation of 2000 characters<\/strong>. Using all characters makes sense.<\/p>\n\n\n\n<p>The description should contain:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>short sentences,<\/strong><\/li><li><strong>main features<\/strong> and benefits for the customers, <\/li><li><strong>easy language<\/strong>: not childish but not too complex, <\/li><li><strong>some keywords<\/strong> (if these KWs weren\u2019t used elsewhere in the listing). <\/li><\/ul>\n\n\n\n<p>It\u2019s recommendable to focus on the <strong>actual description of the product<\/strong> and not mainly on the keywords as they can be added anywhere else like in the title or the bullet points.<\/p>\n\n\n\n<p><a href=\"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization\/description\/\">Full guide for optimizing Amazon product description<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keywords in a Listing<\/h2>\n\n\n\n<p>The <strong>general keyword<\/strong> is one of the <strong>most important listing optimization parameters<\/strong> and should not be neglected. <\/p>\n\n\n\n<p>When using general keywords, <strong>no commas or repetitions should be used<\/strong>. In addition, all keywords should be separated exclusively by a space so that no unnecessary characters are wasted. In addition, search terms that can be written together or separately should always be hyphenated as Amazon respects both spellings. <\/p>\n\n\n\n<p><a href=\"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization\/keywords\/\">Full guide for optimizing your Amazon keywords<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How To CREATE The PERFECT Amazon Product Listing That SELLS! FULL Step-By-Step Tutorial!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/v-zPuSeZl54?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">To sum it up<\/h2>\n\n\n\n<p>We hope this article has given a small overview on what to do to <strong>improve your product listing on Amazon<\/strong>. By keeping the tips above in mind, the foundation <strong>for a better ranking<\/strong> should be laid. Further, find detailed articles about the optimization of each part of a Amazon listing in the navigation menu top right.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An optimized Amazon listing can have a huge effect on sales numbers \u2013 the higher the ranking, the higher the turnover. The product listing optimization targets the product title, the product description, the bullet points, product images and the back-end keywords. How to optimize the product title The title is already one of the most [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":61147,"parent":60408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-60409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"entry"},"acf":[],"modified_by":"Niki Stanev","_links":{"self":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/60409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/comments?post=60409"}],"version-history":[{"count":0,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/60409\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/60408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media\/61147"}],"wp:attachment":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media?parent=60409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/categories?post=60409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/tags?post=60409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}