{"id":60413,"date":"2018-10-19T00:00:00","date_gmt":"2018-10-19T00:00:00","guid":{"rendered":"https:\/\/blog.hellotax.com\/blog\/amazon\/listing\/optimization\/bullet-points\/"},"modified":"2022-02-27T22:09:37","modified_gmt":"2022-02-27T21:09:37","slug":"bullet-points","status":"publish","type":"post","link":"https:\/\/hellotax.com\/blog\/amazon\/listing\/optimization\/bullet-points","title":{"rendered":"Amazon Bullet Points: Secrets that work in 2022- Guide, Tips, Template"},"content":{"rendered":"\n<p>When you have optimized your product title you should now focus on optimizing the bullet points of the product. The title decides whether a potential customer clicks on your product, the bullet points are the first step to a buying decision.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/amazon-bullet-point-optimization-1024x536.jpg\" alt=\"\" class=\"wp-image-61371\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/amazon-bullet-point-optimization-1024x536.jpg 1024w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/amazon-bullet-point-optimization-300x157.jpg 300w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/amazon-bullet-point-optimization-768x402.jpg 768w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/09\/amazon-bullet-point-optimization.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to optimize bullet points in the listing<\/h2>\n\n\n\n<p>Usually, buyers look <strong>at the title first<\/strong> and then they have <strong>a look on the bullet points<\/strong> to get an overview of all features. Within seconds the decision is made either to <strong>stay on this page<\/strong> or to search for a comparable product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Related articles<\/h3>\n\n\nNo content has been found here, sorry \ud83d\ude42\n\n\n\n<h2 class=\"wp-block-heading\">Bullet Point Tips &#8211; write it in a way that it sells<\/h2>\n\n\n\n<p>That is why you should make sure to&nbsp;<strong>make these bullet points as appealing as possible<\/strong>. Make&nbsp;<strong>sure to use all 5 of them<\/strong>&nbsp;\u2013 and&nbsp;<strong>as much characters as possible<\/strong>&nbsp;as long as it does not seem to be forced.<\/p>\n\n\n\n<p>Further, make sure to embed some of you relevant keywords in the bullet points. You will cover some important keywords automatically but it can also be a good spot to enter long-tail keywords, so keywords in use\/in combination with other terms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Bullet-Points-1-1024x458.png\" alt=\"\" class=\"wp-image-67273\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Bullet-Points-1-1024x458.png 1024w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Bullet-Points-1-300x134.png 300w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Bullet-Points-1-768x344.png 768w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Bullet-Points-1-1536x688.png 1536w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2020\/10\/Amazon-Bullet-Points-1.png 1894w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Again, it is all about information but in contrary to the title now the <strong>content is more important<\/strong> than the SEO. You should focus on <strong>writing down the best features<\/strong> of the products<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is it better than comparable products? <\/h2>\n\n\n\n<p>Use capital letters to make it <strong>more remarkable<\/strong>. <\/p>\n\n\n\n<p>To <strong>optimize your bullet points<\/strong> even more, do think about SEO but <strong>the sequence of word<\/strong>s and phrases <strong>should be more natural like in the title.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you have optimized your product title you should now focus on optimizing the bullet points of the product. The title decides whether a potential customer clicks on your product, the bullet points are the first step to a buying decision. How to optimize bullet points in the listing Usually, buyers look at the title [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":61371,"parent":60409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-60413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"entry"},"acf":[],"modified_by":"Niki Stanev","_links":{"self":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/60413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/comments?post=60413"}],"version-history":[{"count":0,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/60413\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/60409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media\/61371"}],"wp:attachment":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media?parent=60413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/categories?post=60413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/tags?post=60413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}