{"id":62250,"date":"2019-10-23T12:43:49","date_gmt":"2019-10-23T12:43:49","guid":{"rendered":"https:\/\/blog.hellotax.com\/blog\/?p=62250"},"modified":"2025-01-11T10:48:33","modified_gmt":"2025-01-11T09:48:33","slug":"market-entry-barriers-non-eu-sellers","status":"publish","type":"post","link":"https:\/\/hellotax.com\/blog\/market-entry-barriers-non-eu-sellers\/","title":{"rendered":"Market entry barriers for non-EU sellers: How hello customs can help"},"content":{"rendered":"\n<p>Online sellers from outside the EU who want to trade within the European Union must comply with a variety of regulations. This often leads to difficulties, especially when it comes to topics like VAT or customs. The right service provider can help to overcome these problems.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/market-barrieres-how-to-sell-in-europe-1024x536.png\" alt=\"\" class=\"wp-image-62252\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/market-barrieres-how-to-sell-in-europe-1024x536.png 1024w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/market-barrieres-how-to-sell-in-europe-300x157.png 300w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/market-barrieres-how-to-sell-in-europe-768x402.png 768w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/market-barrieres-how-to-sell-in-europe.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What do non-EU sellers have to consider?<\/h2>\n\n\n\n<p>Sellers who are not established in the EU, but who want to import into the European Union or sell their products on the domestic market, have to <strong>face a number of legal and logistical challenges<\/strong>. <\/p>\n\n\n\n<p>Naturally, the relevant processes involved are often easier for EU businesses in Europe than they are for non-EU businesses. It is therefore all the more important to take care of tasks in time &#8211; whether it&#8217;s related to <a href=\"https:\/\/hellotax.com\/solutions\/vat-registration\/\">VAT registration<\/a>, customs, or something else. <\/p>\n\n\n\n<p>As we want to talk about the customs-related duties of non-EU sellers in Europe, let\u2019s start with the <strong>legal regulations<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lodging a customs\ndeclaration<\/h2>\n\n\n\n<p>In accordance with art. 170 para. 1 UCC (Union Customs Code), customs declarations can in principle be made by anyone who has the required information. Further, according to paragraph 2, the declarant <strong>must be resident in the customs territory<\/strong> of the European Union. The following declarants shall not be required to be established in the EU customs territory:  <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Customs-Decleration.jpg\" alt=\"\" class=\"wp-image-62304 size-full\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Customs-Decleration.jpg 500w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Customs-Decleration-300x240.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ol class=\"wp-block-list\">\n<li>persons who lodge a customs declaration for transit or temporary admission;<\/li>\n\n\n\n<li>persons, who occasionally lodge a customs declaration, including for end-use or inward processing, provided that the customs authorities consider this to be justified;<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n3. persons who are established in a country the territory of which is adjacent to the customs territory of the Union, and who present the goods to which the customs declaration refers at a Union border customs office adjacent to that country, provided that the country in which the persons are established grants reciprocal benefits to persons established in the customs territory of the Union<br><br>\n\n\n\n<p>Declarations shall be made <strong>using electronic data-processing techniques<\/strong>. Explanation supported by examples on data requirements are modelled in&nbsp;<a href=\"https:\/\/ec.europa.eu\/taxation_customs\/sites\/taxation\/files\/eucdm_guidance_document_en.pdf\" target=\"_blank\" rel=\"noopener\">EUCDM Guidance Document.<\/a><\/p>\n\n\n\n<p>Make sure you meet one of these conditions if you are not established in the customs territory of the EU. If that\u2019s no possible, there is one other solution: <strong>a<br>customs representative<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/hellotax.com\/blog\/the-complete-guide-to-vat-registration-in-the-eu-for-non-eu-businesses\/\">Tax Guide to sell in EU for non-EU companies<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Customs Representative<\/h2>\n\n\n\n<p>A <strong>customs representative<\/strong> can be a great solution for sellers who cannot or don\u2019t want to meet the restrictions mentioned above. In accordance with art. 18 para. 1 of the UCC, <strong>any person may appoint a customs representative<\/strong>. <\/p>\n\n\n\n<p>Such representation may be either <strong>direct<\/strong>,\nin which case the customs representative shall act in the name of and on behalf\nof another person, <strong>or indirect<\/strong>, in\nwhich case the customs representative shall act in his or her own name but on\nbehalf of another person.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Method of customs valuation<\/h2>\n\n\n\n<p>According to art 70(1), the primary basis for the customs value of goods is the <strong>transaction value.<\/strong> The transaction value is the price actually paid or payable for the goods when sold for export to the customs territory of the Union.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consequences of the shift on\nthe selling price<\/h3>\n\n\n\n<p>Using two examples with imports from China, the consequences of the shift to the selling price basically looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div style=\"overflow-x: auto;\"><table><tbody><tr><td>\n  &nbsp;\n  <\/td><td>Example 1 \u2013 <br>Import of textiles <br>from China (CIF)<\/td><td>Example 2 \u2013  <br>Import of plastic articles <br>from China (CIF)<\/td><\/tr><tr><td>Purchase price of the goods:<\/td><td>   10 000.00 \u20ac<\/td><td>   5 000.00 \u20ac<\/td><\/tr><tr><td>Selling price of the goods:<\/td><td>   50 000.00 \u20ac<\/td><td>   25 000.00 \u20ac<\/td><\/tr><tr><td>Customs duty:<\/td><td>   12 %   <\/td><td>   6,5 %   <\/td><\/tr><tr><td>Customs duties on purchase price:<\/td><td>   1.200.00 \u20ac<\/td><td>   325.00 \u20ac<\/td><\/tr><tr><td>Acquisition tax on purchase price   <\/td><td>   2 128.00 \u20ac<\/td><td>   1 011.75 \u20ac<\/td><\/tr><tr><td>Customs on selling price:<\/td><td>   6 000.00 \u20ac<\/td><td>   1 625.00 \u20ac<\/td><\/tr><tr><td>Acquisition tax on selling price:<\/td><td>   10 640.00 \u20ac<\/td><td>   5 058.75 \u20ac<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Solution: customs service provider<\/h2>\n\n\n\n<p>When it comes to product labelling, product\nliability and the EEA address of the distributor, the <a href=\"https:\/\/ec.europa.eu\/info\/business-economy-euro\/product-safety-and-requirements\/consumer-product-safety\/product-safety-rules_en\" target=\"_blank\" rel=\"noopener\">Act\non making products available on the market<\/a> (Product Safety Act) applies.<\/p>\n\n\n\n<p>It is required that the <strong>name<\/strong> and <strong>contact address<\/strong> <strong>of the\nmanufacturer<\/strong> <strong>or<\/strong>, if not\nestablished in the European Economic Area, the name and contact address <strong>of the authorised representative<\/strong> or of\nthe importer must be provided. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"578\" height=\"522\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Hellocustoms_Img3-1.png\" alt=\"\" class=\"wp-image-62260\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Hellocustoms_Img3-1.png 578w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Hellocustoms_Img3-1-300x271.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/figure>\n<\/div>\n\n\n<p>As already mentioned, it makes sense to <strong>get in touch with customs experts<\/strong> and outsource these processes. This way, the workload can be reduced, the customs are handled properly and sellers can focus on other important aspects of their businesses.<\/p>\n\n\n\n<p>If you are looking for a reliable customs partner, we recommend the <a href=\"https:\/\/www.hellocustoms.eu\/en\/home-2\/\" target=\"_blank\" rel=\"noopener\">customs experts of hellocustoms<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"764\" height=\"606\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Hellocustoms_Img4.png\" alt=\"\" class=\"wp-image-62262\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Hellocustoms_Img4.png 764w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Hellocustoms_Img4-300x238.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/figure>\n<\/div>\n\n\n<p>They take over the liability address, become distributors and are even liable. So you don\u2019t have to handle your customs-related tasks anymore and customs clearance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Overview: hellocustoms<strong><\/strong><\/h2>\n\n\n\n<p>To give an idea on what the services of hellocustoms look like and how they can be useful when it comes to <strong>importing goods into the European Union<\/strong>, this is what the procedure looks like.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Initial consultation<\/li>\n\n\n\n<li>Determining concrete product and sending information about it<\/li>\n\n\n\n<li>Tariff classification, determination of customs rates and examination of import regulations<\/li>\n\n\n\n<li>Sending of a packaging design + checking of the design<\/li>\n\n\n\n<li>If the check is positive, the release follows and production can begin<\/li>\n\n\n\n<li>Informing the forwarder that customs clearance may be carried out<\/li>\n\n\n\n<li>Providing documents (invoice from supplier, invoice, packing list, freight documents)<\/li>\n\n\n\n<li>Customs clearance after arrival of the goods in the EU<\/li>\n<\/ol>\n\n\n\n<p>If you are looking for a customs partner that offers <a href=\"https:\/\/www.hellocustoms.eu\/en\/customs-clearance\/\" target=\"_blank\" rel=\"noopener\">customs clearance<\/a> and <a href=\"https:\/\/www.hellocustoms.eu\/en\/market-launch\/\" target=\"_blank\" rel=\"noopener\">market launch services<\/a>, <strong>hellocustoms <\/strong>is the partner to choose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online sellers from outside the EU who want to trade within the European Union must comply with a variety of regulations. This often leads to difficulties, especially when it comes to topics like VAT or customs. The right service provider can help to overcome these problems. What do non-EU sellers have to consider? Sellers who [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":62252,"parent":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5582],"tags":[],"class_list":{"0":"post-62250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketplaces","8":"entry"},"acf":[],"modified_by":"Niki Stanev","_links":{"self":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/62250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/comments?post=62250"}],"version-history":[{"count":0,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/62250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media\/62252"}],"wp:attachment":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media?parent=62250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/categories?post=62250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/tags?post=62250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}