{"id":72884,"date":"2025-03-17T11:55:11","date_gmt":"2025-03-17T10:55:11","guid":{"rendered":"https:\/\/hellotax.com\/blog\/?p=72884"},"modified":"2025-10-28T10:50:20","modified_gmt":"2025-10-28T09:50:20","slug":"kaufland-discontinues-fulfillment-service","status":"publish","type":"post","link":"https:\/\/hellotax.com\/blog\/kaufland-discontinues-fulfillment-service\/","title":{"rendered":"Breaking News: Kaufland to Discontinue Fulfillment Service by 2025"},"content":{"rendered":"\n<p><em>What EU Online Sellers Need to Know<\/em><br><strong>Kaufland Discontinues Fulfillment Service<\/strong>\u2014specifically Fulfillment by Kaufland (FBK)\u2014by February 28, 2025, ushering in a significant transformation within Europe\u2019s e-commerce landscape. This major move aligns with Kaufland\u2019s broader strategy to offer more flexible, cross-border fulfillment solutions that cater to online retailers\u2019 evolving needs. As an EU-based seller, adapting your VAT and logistics strategies to this change is essential for staying competitive.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2025\/03\/Kaufland-stellt-Fulfillment-Services-EN-1-2-1024x512.png\" alt=\"\" class=\"wp-image-72909\" srcset=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2025\/03\/Kaufland-stellt-Fulfillment-Services-EN-1-2-1024x512.png 1024w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2025\/03\/Kaufland-stellt-Fulfillment-Services-EN-1-2-300x150.png 300w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2025\/03\/Kaufland-stellt-Fulfillment-Services-EN-1-2-768x384.png 768w, https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2025\/03\/Kaufland-stellt-Fulfillment-Services-EN-1-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Read on to understand <strong>why Kaufland discontinues fulfillment service<\/strong>, how sustainability is reshaping e-commerce, and how data-driven approaches can give you the edge. You\u2019ll also discover how <strong>hellotax<\/strong> can streamline your VAT compliance while you focus on growth.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Kaufland Discontinues Fulfillment Service: Key Updates from Kaufland<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Discontinuation of FBK<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>End date<\/strong>: Fulfillment by Kaufland ends on <strong>February 28, 2025<\/strong>.<\/li>\n\n\n\n<li><strong>Reason<\/strong>: Kaufland aims to provide sellers with greater flexibility by shifting to a modular fulfillment approach.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Modular, Cross-Border Fulfillment<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What it means<\/strong>: Kaufland\u2019s new model accommodates orders from multiple sources (Kaufland\u2019s platform, other marketplaces, and even your own online store).<\/li>\n\n\n\n<li><strong>Seller benefits<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Customizable shipping and return solutions.<\/li>\n\n\n\n<li>Streamlined logistics for international markets.<\/li>\n\n\n\n<li>Enhanced operational efficiency.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strengthening Partnerships and Global Expansion<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shopify integration<\/strong>: Shopify retailers can now easily sell on Kaufland.de, opening new market opportunities.<\/li>\n\n\n\n<li><strong>Geographical reach<\/strong>: Expansion into <strong>Poland<\/strong> and <strong>Austria<\/strong> broadens Kaufland\u2019s marketplace, offering EU sellers new channels for cross-border sales.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Adjusting Your Strategy for Kaufland\u2019s Changes<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kaufland\u2019s New Focus<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kaufland will introduce a <strong>multi-channel fulfillment service<\/strong> that can handle orders from multiple sources.<\/li>\n\n\n\n<li>Collaboration with sellers will become more tailored, tackling specific operational challenges.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Staying Competitive<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Omnichannel integration<\/strong>: Make sure your products are visible both online and offline.<\/li>\n\n\n\n<li><strong>Personalized marketing<\/strong>: Use customer data to offer unique deals and experiences, improving retention and conversions.<\/li>\n\n\n\n<li><strong>Hybrid selling<\/strong>: Combine first-party (direct-to-consumer) and third-party sales strategies for maximum reach<\/li>\n<\/ul>\n\n\n\n<p>Access to the Kaufland website from<a href=\"https:\/\/www.kaufland.com\" target=\"_blank\" rel=\"noopener\"> here.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. How <a href=\"https:\/\/hellotax.com\/\">hellotax<\/a> Can Help<\/strong><\/h2>\n\n\n\n<p>Managing VAT compliance in multiple EU countries can be complex\u2014especially if you\u2019re expanding to marketplaces like Kaufland, Amazon, or other cross-border platforms.<\/p>\n\n\n\n<p><strong>hellotax<\/strong> simplifies your VAT processes by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automating returns<\/strong> and <strong>registrations<\/strong> in various EU countries.<\/li>\n\n\n\n<li>Providing a <strong>user-friendly dashboard<\/strong> for real-time VAT tracking.<\/li>\n\n\n\n<li>Offering <strong>expert support<\/strong> to guide you through each step of cross-border compliance.<\/li>\n<\/ul>\n\n\n\n<p>Want to learn more?<a href=\"https:\/\/hellotax.com\/\"> <\/a><strong><a href=\"https:\/\/hellotax.com\/contact-us?button=blog\">Contact hellotax<\/a><\/strong> or subscribe to our newsletter for the latest updates on EU e-commerce, VAT compliance, and marketplace trends.<\/p>\n\n\n\n<div class=\"cta-shortcode cta-shortcode-normal \"><div class=\"cta-image\"><figure><img decoding=\"async\" src=\"https:\/\/hellotax.com\/blog\/wp-content\/uploads\/2019\/10\/Samer.jpg\" alt=\"\"><\/figure><\/div><div class=\"cta-content\"><h3 class=\"font600\">Book a free consultation<\/h3><p>Our VAT experts are happy to help you. Book a free consultation today!<\/p>\n<div class=\"button-container\"><a href=\"https:\/\/hellotax.com\/contact-us?button=blog\" class=\"button button-secondary uppercase\">Free consultation<\/a><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Final Takeaways<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Kaufland\u2019s Big Move<\/strong>: FBK ends in 2025, giving way to a flexible, cross-border fulfillment model.<\/li>\n\n\n\n<li><strong>Sustainability Sells<\/strong>: Eco-friendly initiatives drive sales and build stronger brand identities.<\/li>\n\n\n\n<li><strong>Data-Driven Strategies<\/strong>: Personalization and AI-based analysis can significantly boost customer loyalty and ROI.<\/li>\n\n\n\n<li><strong>Preparing for Change<\/strong>: Keep an eye on competition and emerging markets. Tailor your logistics and marketing strategies to stay ahead.<\/li>\n\n\n\n<li><strong>Leverage hellotax<\/strong>: Simplify VAT compliance and focus on growing your business.<\/li>\n<\/ol>\n\n\n\n<p><strong>Ready to simplify your VAT compliance?<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/hellotax.com\/contact-us?button=blog\">Contact hellotax<\/a><\/strong> or book a free consultation to see how our solutions can support your e-commerce expansion.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What EU Online Sellers Need to KnowKaufland Discontinues Fulfillment Service\u2014specifically Fulfillment by Kaufland (FBK)\u2014by February 28, 2025, ushering in a significant transformation within Europe\u2019s e-commerce landscape. This major move aligns with Kaufland\u2019s broader strategy to offer more flexible, cross-border fulfillment solutions that cater to online retailers\u2019 evolving needs. As an EU-based seller, adapting your VAT [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":72908,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5582],"tags":[6024,6022,5606],"class_list":{"0":"post-72884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketplaces","8":"tag-e-commerce-updates","9":"tag-kaufland-fulfillment","10":"tag-online-sellers","11":"entry"},"acf":[],"modified_by":"Brenda Varela","_links":{"self":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/72884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/comments?post=72884"}],"version-history":[{"count":0,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/posts\/72884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media\/72908"}],"wp:attachment":[{"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/media?parent=72884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/categories?post=72884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hellotax.com\/blog\/wp-json\/wp\/v2\/tags?post=72884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}