Italy’s potential buyer base for Amazon consists of about 60 million inhabitants. In 2018, Amazon’s turnover with this target group was just over two billion euros. To ensure that customers are happy with their shopping experience on the shopping platform and remain customers for a long time, Amazon focuses on user satisfaction with its warehouses. Where the warehouses are and what they use.
Antonia KlattLast Updated on 22 October 2021
Short delivery times through many Amazon warehouses
Amazon is an online platform for shopping. Most of the products that Amazon offers for sale also offer numerous other online platforms. Amazon sets itself apart from the competition with a particularly high level of customer satisfaction. This is achieved, among other things, through its numerous warehouses, which make short delivery times possible and, with Amazon Prime, allow customers to have their goods definitely delivered on the day after ordering. For customers in Italy, there are numerous warehouses directly on site to ensure fast delivery.
The same applies to a fast return shipment, which ensures that Amazon customers get their money back quickly and Amazon can resell the goods. Because of this speed and reliability, customer satisfaction is high – at least it should be like that.
Amazon Warehouses in Italy at a glance:
|Italy||MXP3||Castel San Giovanni (Emilia-Romagma) – 2011, 2013|
|Italy||Avigliana (Piemonte) – 2016|
|Italy||FCO1||Passo Corese (Lazio) – 2017|
|Italy||MXP3||Vercelli (Piemonte) – 2017|
|Italy||Milano (Lombardia) – 2017|
|Italy||Origgio (Lombardia) – 2017|
|Itay||LIN8||Casirate d’Adda (Lombardia) – 2018|
|Italy||Parma (Emilia-Romagma) – under construction|
Fulfillment in Amazon Warehouses
In principle, all Amazon warehouses have the same structure and meet the same requirements. The tasks that are performed there can basically be divided into five different areas:
- Unpacking and checking incoming goods
- Storage of goods
- Recording the location in the system
- Putting together shipments
Amazon has developed an intelligent working model for the most efficient implementation possible, which simply runs like this: A customer orders goods from Amazon. Amazon automatically forwards the order in a message to the responsible warehouse. Here, employees take the goods from the shelves, pack them and finally ship them. The software monitors all steps and keeps Amazon and the customer up to date on what is happening with the goods and when they will arrive at their destination. If the customer is not satisfied with the goods, he sends them back to the warehouse.
In addition to logistics, accounting and payment processing are also relevant for Amazon fulfillment. In a service called Fulfillment by Amazon, the company combines these three services for its dealers.
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The detailed workflow in the Warehouses
Ultimately, there are two main types of workers responsible for warehouse operations: the Pickers and the Stowers. When an order arrives at the warehouse from the website, the Picker is notified. From several orders at once, the software tells him all the products he has to collect from the shelves. It directly gives him the fastest route, so that he can work particularly efficiently. He places the collected goods in containers, each container representing one order.
Once the containers are complete and contain all the goods from an order, the containers are passed on to the packers, where they are now packed and automatically addressed by computer. The finished package is now placed on a conveyor belt, where it is transported to the trucks and finally loaded. From there it is now on its way to the customer.
If the customer is not satisfied with his order and returns the goods, the work of the Stower begins. They take the products from the package and sort them back into the shelves. A software tells them where the nearest available shelf is. It also stores the information where the product was placed so that the Pickers know where to find it for their next order. The Pickers and Stowers are also getting more and more support from robots that can take long walks and carry up to 340 kg.